Web Site Search Specialist
Brother USA

Job Info

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Let's Grow Together

Our mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it's the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we'll be "at your side" every step of the way.

The Web Site Search Specialist improves customer onsite search through digital/analytics tools, such as Coveo, and also works to improve website development. This role maintains digital ownership of the website search bar and communicates opportunities to improve the customer's experience with products, platforms and services daily. This position works across multi-functional teams to drive the optimal customer experience tailored to each business unit's needs and corporate KPIs.

Duties and Responsibilities

Web Site Search Improvement

• Manage and administer the web site search tool to improve digital experience and meet strategic targets
• Track and analyze web site search changes and report back to business units and stakeholders on progress
• Collaborate and partner with BU's to ensure updates and optimizations meet the business needs, and that roadmaps/strategy plans are understood

Site Development

• Aid in creating pages via enterprise CMS system (Sitecore) using existing components and some HTML/CSS to meet campaign and business needs
• Monitor the performance of web pages in meeting KPI's set by business units

Reporting, Analysis, & Research

• Diagnose customer facing issues and poor practices using a variety of tools, including but not limited to: Google Analytics, Coveo, Customer Journey Recordings, and voice-of-the-customer (VOC) feedback data
• Provide analysis of each optimization project to understand impacts on key KPIs
• Learn new technical tools and the associated administration needs

Requirements

-Bachelor's Degree (or equivalent experience) in Business, Marketing, or related field preferred

-Minimum of 3 years experience to include:

• Working with digital marketing metrics and analytical tools, analyzing KPIs and providing recommendations for improvement
• Experience within a marketing/digital/web function and understanding of customer experience methodology and tactics
  

-Preferred technical skills include a working knowledge of:

• Front-end digital skills (HTML, JS, CSS)
• Design Suites (PhotoShop, Axure)
• Web tools (Coveo)
• Analytics tools (Google Analytics and Tableau)

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.

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