Job Summary
The VP, Audience & Content, will lead the strategy, tactics, and execution for radio and audio development, audience revenue, product development, and multiplatform distribution. In partnership with the SVP, Radio, this role will create and drive CMG Radio's future vision, content development, and distribution. The VP, Audience & Content will ensure the strategic execution of our top-rated radio brands remains a priority, while designing a strategy to transform for the future. This role's key goals are audience growth (across all platforms), content innovation, distribution strategy, and leading successful execution of audience and content strategies. This role will need to effectively develop and communicate the future vision for CMG radio from a content, product, audience, distribution, and data utilization perspective. The VP Audience & Content will utilize data to guide decisions and new strategies. This individual should be passionate and knowledgeable of the audio and digital media landscape.
The VP Audience & Content is a business partner, collaborator, and contributor to our team's continued success in the radio markets. Will assist in solving local business issues, enables and supports a cohesive team driving business results. Will provide the organization and market leaders with key insights and inroads that will evolve our brands and content for future growth. Will be a strong recruiter and developer of talent. Will provide coaching and development to leaders across CMG. Will provide consistent expertise and input to the corporate team to help shape CMG Radio's strategic direction.
The VP Audience & Content will represent the company at industry functions, on committees, and in the community to continually build our relationships within the media and advertising industry.
RESPONSIBILITIES
GENERAL
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