(USA) Senior Manager I, Brand Management, Ecomm
Bonobos

New York, New York

Posted in Retail


This job has expired.

Job Info


Position Summary...

What you'll do...

Social Media Senior Manager

Bonobos is looking for a rockstar Social Media Sr. Manager to join our Marketing team and take our social media capabilities to the next level.

Founded on a better-fitting pair of pants and the best-in-class customer service around, Bonobos is one of the fastest growing digitally native apparel companies ever.

Reporting to the Senior Director of Brand, with close collaboration with the Creative Director and Chief Marketing Officer, the Social Media Sr. Manager will be a key member of the marketing team and will play a pivotal role in transforming the social media capabilities of Bonobos. The Social Media Sr. Manager will lead the development of Bonobos' social media strategy and in creating the blueprint for how Bonobos' branded social channels and landscape express the brand. This role will be responsible for leading strategic and tactical social media and influencer programs, with budget responsibility. You'll play a key part in defining the role of each branded social channel, content creation and development, community building, influencer management, and in integrating social with other marketing channels season after season. We have an all-hands-on-deck mentality where the sharing of ideas is encouraged. Are you ready to jump in?

What you'll do...
* Lead in the development of Bonobos' social media strategy, and in creating the blueprint for how Bonobos' branded social channels and corresponding landscape express the brand
* Drive brand awareness and introduce Bonobos to new audiences while building engagement and loyalty to our overall customer base.
* Define the role of each social media channel and corresponding audience, influencers, and ecosystems
* Build and develop content buckets aligned with integrated marketing channels and product focus / strategy
* Align key tent pole moments for the brand and develop social content calendar aligned with overall marketing and product calendar
* Collaborate with the Brand and Creative teams in developing brand-led content that align with creative seasonal productions but with more social-first lens
* Collaborate with the Brand team in defining and developing creator-led content: identifying strong creators for Bonobos that are plugged-in to brand-relevant trends and building a network of influencers to create strong content for both platforms
* Cultivate a robust network of micro- and nano-influencers to create UGC and amplify the brand in the social media space
* Build a strong foundation for community management with a focus on engaging and expanding on conversations with external audiences
* Define and manage social-relevant KPIs and metrics aligned with business and brand goals
* Manage social media budget

You...
* A positive "all-hands-on-deck" attitude and willingness to get the job done
* A bachelor's degree in Marketing, Communications or relevant Liberal Arts field
* A minimum of 5 years of relevant experience in Social and Brand or Integrated Marketing
* Demonstrated expertise in significantly increasing brand awareness, amplifying brand desirability, and building highly-engaged communities
* Effective management of social marketing budget across brand, product, community and influencer objectives
* Ability to develop, manage, and monitor KPIs aligned with business and brand strategic objectives; translate insights into actions
* Strong communication skills to unlock new and improved ways to message the brand and reach new audiences and move the needle through engaging content
* Ability to multi-task in a fast-paced environment and strong in prioritizing across multiple projects
* "Live and breathe" social media - finger on the pulse of the cultural trends and always finding creative ways for the brand to engage authentically in key moments
* Excited and eager to take a lead role in building and transforming the social media capabilities of an exciting brand and collaborating with a strong brand and marketing team, as well as social content makers, influencer marketers and the broader community

Benefits & Perks:

At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401 (k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave) parental leave, family care leave, bereavement, jury duty and voting. Other benefits include short-term and long-term disability, education assistance with college degrees for $1 a day, company discounts, military service pay, adoption expensive reimbursement, and more.

The annual salary range for this position is $100,000 - $130,000

Additional compensation includes annual or quarterly performance incentives.

Additional compensation for certain positions may also include:

- Regional Pay Zone (RPZ) (based on location)

- Stock equity incentives

Who We Are

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. You'll be empowered and equipped to do the best work of your life. careers.walmart.com

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.

At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .

The annual salary range for this position is $105,000.00-$195,000.00

Additional compensation includes annual or quarterly performance incentives.

Additional compensation for certain positions may also include:

- Regional Pay Zone (RPZ) (based on location)

- Stock equity incentives

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Communications, Marketing, Business, or related field and 3 years' experience in brand development and
management, developing creative briefs, marketing, or related area OR 5 years' experience in brand development and management, developing
creative briefs, marketing, or related area.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading a cross-functional team, Managing Vendor Contracts and Relationships, Working on multi-national teams, Working with advanced functionality of Excel

Masters: Business Administration

Primary Location...
45 W. 25TH STREET FLOOR 5, NEW YORK, NY 10010-2003, United States of America


This job has expired.

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