Sr. Customer Marketing Manager
Tealium

Job Info

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WHO WE ARE

Tealium is the most trusted and world's largest independent customer data platform. Tealium connects customer data - spanning web, mobile, offline, and IoT devices - so brands can connect with their customers. Tealium's turnkey integration ecosystem supports more than 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure.

Tealium's customer data solutions encompass tag management, an API hub, a customer data platform with machine learning and AI, and data management solutions that make customer data more valuable, actionable, and secure. Tealium has been a trusted provider of customer data solutions for more than a decade, and more than 850 top businesses worldwide including Microsoft, Hyatt, Gap, HSBC and Novartis rely on Tealium to power their customer data strategies.

Team Tealium works and lives across the U.S. and in nearly 20 countries across the world. We are intentional about our culture, our investment in our team members and how we care and connect.

Tealium = Teal + Helium. Teal: a vibrant reflection that evokes authenticity, trustworthiness, reliability, open communication and clarity of thought. Helium: we rise above, a kinetic force that elevates our customers' and our experiences beyond all others.

We win together with respect and appreciation for the talents required of all positions and the people who contribute to each of these.

Who you are:

• You're our customer's best friend. You work closely with customers and make sure their input and feedback are heard. You treat them like gold and make sure they are treated as VIPs every day.
• You're our experience creator. You create meet-ups, events, videos, speak on webinars to help facilitate the right discussions and drive engagement.
• You are creative. You create moments of delight for our customers through fun emails, experiences, etc.
• Customers will remember your name. You'll be the person they remember and want to see again. You get our community to love what we have to offer and become a community who engages with us.
• You are great at making customer stories come to life! Your KPI's will be: Helping create happy customers measured by growth in our community, case stories, references, and reviews (ex: G2).

Responsibilities

• Roll out an ongoing meet up program for customers based on verticals and or product ownership
• Launch a customer advisory board
• Formalize a Brand Ambassador/Advocacy program from existing customers and/or thought leaders in our space who can help us spread the word about the work that we do and the impact we can have
• Work in partnership with our community leader to understand activity, and offer rewards for advocacy efforts
• Identify ways to grow our customer love across popular review sites such as G2, Capterra, and TrustRadius
• Identify and develop content for customer stories ranging from case studies, testimonials, filmed narratives, webinars, events, and other ideas we haven't thought about
• Run various referral program tests to help feed our demand gen pipeline
• Collaborate with Sales and Marketing to own the strategy and execution of this channel
• Collaborate with Product Teams to share learnings from Learner and Customer Voice
• Optimize the customer referral program, including closed-loop measurement and analysis
• Support reputation campaigns focusing on reviews and ratings
• Share and publicize customer wins with excitement and energy
• Collaborate with fellow marketers to create customer communication calendars and programs that focus on post-sale marketing activities
• Educate customers on core product functions, market developments, industry best practices, and newly released features (with support from product marketing)

Qualifications

• 5-8 years marketing experience at a B2B SaaS company, preferably in customer marketing, demand generation, or field marketing
• A proven track record of delighting customers and creating successful marketing programs aimed at customers
• Experience running and managing virtual events or meet-ups
• Effective verbal and written communication skills, must have the ability to communicate with team members and customers at varying levels of management
• Ability to pull, analyze and leverage data to make decisions and optimize programs
• Excellent written communication skills: you will be developing direct response copy for email and landing pages
• Experience leading cross-functional projects with multiple departments and stakeholders
• Experienced user of Marketo and Salesforce a plus
• Be prepared to discuss examples of programs (ex: meet ups), content you've created, marketing programs you managed

At Tealium, we don't just offer the ordinary, we provide the extraordinary:

- Tealium WOWs (Ways of Work), our award winning culture is how with think, act and connect together at Tealium

- Mosaic, our commitment to diversity, equity and inclusion is grounded in our mosaic of diverse perspectives and shared belonging as we live in work across the US and in nearly 20 countries

- Tealium Cares, to promote caring in our communities, 15 hours of paid work time for volunteer activities and programs is offered annually

- Tealium Connects (remote-first working), enabling many of us to choose where we do our best work and offering new hire stipends to assist with purchasing things we need to support a successful home office environment

- Tealium Ownership, share in the success of Tealium by becoming an owner of Tealium beginning with new hire equity grants

- Tealium Time, unlimited paid time-off policy to offer flexibility to take time when needed and robust leave programs, including extended paid parental leave and company holidays

- Healium, health and wellness programs to help us be our best selves in the experiences of health, physical, mental, social, and even financial well-being and wellness

- Healium Be-Well Break, an annual all-company paid shutdown to provide a true break for us all

- Tealium LIFT (Learning is Facilitated at Tealium), offering a myriad of professional development opportunities with over 6,000 courses available on demand to best-in-class manager and leadership development programs

- Health and Related Benefits Programs, offering market competitive benefits programs

Collectively, we contribute our individual pieces (identity, experiences, heritage, backgrounds, religions, viewpoints, gender and more ) to form the mosaic of Team Tealium. It is our continuing philosophy to recruit and employ the best qualified individuals without regard to race, color, sex, religion, national origin, disability, age, sexual orientation, gender identity, and/or any other protected characteristic. Tealium does not tolerate unlawful discrimination of any kind and strives to be an inclusive and respectful workplace.

The highly relevant and differentiated positioning of Tealium's solutions makes this a unique and rewarding career opportunity.

#LI-Remote

*Offerings vary by level and location.

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