Solutions/Demand Gen Marketing Lead
Cyberark

Denver, Colorado

Posted in Manufacturing and Production


This job has expired.

Job Info


Who we are:

CyberArk (NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity - human or machine - across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world's leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn or Facebook.

The Role:

CyberArk is looking for a solutions / demand gen marketer to lead strategy and execution for new and emerging products in the DevSecOps / Developer space. As a marketing leader in this emerging area, you will work across product and CyberArk labs to help build the strategy for new customer adoption as well as the execution of the strategy, examples including content journey mapping, paid media buys, developer community involvement. This role is part of a product-led growth (PLG) approach and is hybrid between traditional product marketing (PMM), demand gen and solutions marketing. Prior cross-functional roles are preferred.

What You Will Do:

  • Develop a deep understanding of the problem we are trying to solve including primary and secondary research of the evolving problem area
  • Achieve technical proficiency and understanding of the solution including architecture (high level), technical capabilities, deployment methods and use cases
  • Develop and create bottom of funnel content to drive awareness of this space as well as the technical and business value that our solution provides: content to include technical blogs, podcasts, case studies, webcasts, more
  • Understand the voice of our customer, market analysts and partners and communicate clearly to our Product Managers, Engineering and UX teams
  • Work closely with Product Managers, Engineering Group Managers, UX and Designers to develop future use cases
  • Work closely with Business Development Reps, Technical Sales, and Strategic partners to drive trials and conversion
  • Team cross-functionally to support developer efforts across CyberArk
  • Understand the competitive landscape along with potential threats and opportunities

How You Will Stand Out From The Crowd:
  • 5+ years of experience in product or demand gen marketing; the ideal candidate will be well rounded, having spent time in multiple disciplines
  • Experienced storyteller, with a track record of working with emerging technologies, pre-GA
  • Experience in a SaaS / B2B / ISV environment in the cybersecurity domain
  • Passion and empathy for developers, DevOps and DevSecOps engineers.
  • Experience with continuous integration and delivery (CI/CD) pipelines as well as security operations centers (SOC)
  • Demonstrated communication, writing and presentation skills
  • Ability to work in a dynamic environment and solve problems with a positive attitude

CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

#LI-CT1


This job has expired.

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