Social Media Specialist
WNET

New York, New York

Posted in Media


This job has expired.

Job Info


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Job Description

The Social Media Specialist builds and manages thriving, online communities in support of The WNET Group's national and local TV and digital series, as well as its stations. Key responsibilities include:
• Writing custom copy for each social platform that is on brand and within each brand's voice (primarily Facebook, Instagram, and Twitter, and possibly YouTube);
• Managing social communities across platforms;
• Maintaining daily content calendars and scheduling daily content;
• Establishing campaign KPIs for individual brands and social platforms;
• Collecting and analyzing data to report on the success of all posts and communities;
• Conducting regular social listening;
• Collaborating closely with all stakeholders, including production units, publicity/PR, creative, and other digital and marketing staff;
• Coordinating delivery and distribution of social media assets and toolkits;
• Offering content optimization recommendations;
• Identifying opportunities for live experiences across platforms and supporting planning and production;
• Remaining current on social media news, trends, and platform updates;
• Participating in content brainstorms;
• Advising on current and evolving social media best practices;
• Additional duties, as assigned.

Qualifications include:
• Minimum of three (3) years of experience working in social media marketing for a brand;
• Proficiency with Facebook Creator Studio, Twitter Media Studio, Salesforce Social Studio, Hootsuite, and other third-party publishing and social listening tools;
• Strong copywriting skills, as well as the ability to communicate a message in brand tone and voice;
• Ability to analyze both quantitative and qualitative data, and how to optimize content based on findings;
• Excellent organizational skills and attention to detail;
• Ability to work with both internal and external clients and stakeholders.

Candidates with experience in basic graphic design, video editing, television/media industry and/or nonprofit sector preferred.

The WNET Group believes that diversity is about learning from others who are not the same, and that differences such as race, ethnicity, gender, sexual orientation, socioeconomic status, age, physical abilities, religious beliefs, political beliefs, and other statutorily protected characteristics or other ideologies can enhance the work we do in public media. We believe that as a diverse and inclusive organization, recognizing the unique and multiple perspectives of our employees, we can better fulfill our mission. As a public media institution, our message is enhanced by our diverse workforce where everyone is empowered to make a difference.

WNET is an Equal Opportunity/Affirmative Action Employer that does not discriminate on the basis of actual or perceived race, religion, creed, color, age, national origin, alienage or citizenship status, gender, gender identity or expression, sexual orientation, disability, pregnancy or pregnancy related condition, marital and partnership status, familial status, arrest or conviction record, union membership, status as a victim of domestic violence, stalking or sex offense, unemployment status, caregiver status, credit history, salary history, military status, predisposing genetic characteristics, an employee's or an employee's dependent's sexual and reproductive health decisions, as well as all other classifications protected by applicable laws.

The WNET Group offers competitive salaries, excellent benefits, and a supportive working environment. Salary ranges are based on benchmarked nonprofit and industry related data provided by an outside consulting firm and are commensurate with skills and experience. The hiring salary range for this position is $58,500.00 - $63,000.00. Internal equity considerations will be reviewed before making a final offer.


This job has expired.

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