Senior Specialist, Marketing Campaigns & Communications
Brother USA

Job Info

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Let's Grow Together

Our mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it's the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we'll be "at your side" every step of the way.

The Senior Specialist, Marketing Campaigns & Communications supports cross-functional Marketing teams in the execution of Marketing tactics designed to support the strategic objectives set forth by the respective Business Units or client groups for all associated sales/communication channels. This role supports the development of fully integrated marketing campaigns that are designed to effectively craft and communicate "the story" about the assigned portfolio of products or corporate initiatives, and works with cross-functional Marketing teams to bring this story to life. This position demonstrates ownership and initiative, effectively collaborates and communicates with agencies and internal stakeholders, and implements communications campaigns leveraging internal and external resources.

The Senior Specialist, Marketing Campaigns & Communications performs copy-writing and content development as well as campaign management and reporting. This role also creates and generates copy with clear communication of product, technology, and value-propositions for their respective category, across a variety of media platforms. This includes (but is not limited to); Creative briefs, Marketing Guideline Document, Campaign briefs, positioning statements, social content, blogs, and video scripts.

Duties and Responsibilities

Marketing Campaigns & Communication: Supporting Strategic Development & Content Creation

• Support the execution of strategic initiatives, campaign activities and marketing tactics to support the stated objectives
• Form strong partnerships with product marketing, channel marketing, and sales to ensure deliverables, meet goals, objectives and expectations to target vertical markets
• Develop a strong depth of knowledge on the assigned product categories and their target audiences in order to grasp the value proposition, key differentiators and positioning strategy; apply this knowledge to all associated content to maximize the impact of our 'story'
• Under the direction of leadership, manage the day-to-day communications with internal and external stakeholders in order to accomplish strategic objectives; obtain necessary consent and provide final approval on all communication materials and plans
• Organize and prioritize assignments and projects with the ability to drive an overall project management process and to effectively manage deadlines and budgets

Reporting & Analytics

• Work closely with the Marketing teams to create, implement, and measure the success of comprehensive communications programs that will increase the organization's image and brand position within the marketplace - supporting the execution of programs within the framework of the customer's omni-channel experience
• Support the development of a regular & proactive cadency of communications reporting/analytics dashboards and/or presentations to key stakeholders

Content Development

• Collaborate with cross-functional teams for content creation, copywriting and editing for ongoing marketing efforts: creative, campaign management, product marketing, advertising, PR, web production video scripts, and legal
• Understand marketing plans, including objectives and strategies and how the copy/content adheres to the marketing strategy
• Ensure that all content is proofed, accurate, on-brand, within legal guidelines and ready for delivery or posting

Process and Project Management

• Prioritize work effectively to strongly adhere to the project management process, managing deadlines, release dates, workflow and within budget
• Ensure proper workflow across multiple groups, remaining cognizant of the dependencies of their work in relation to the overall project
• Utilization of strong communication skills with direct manager and all other stakeholders to ensure alignment and visibility

Requirements

Bachelor's degree (or equivalent experience) in Journalism, Marketing, Communications, or related field

Minimum 5 years' experience working in a Marketing Campaigns & Communications function, to include:

• Supporting the development of content strategy that effectively communicates key product features and helps achieve business objectives
• Copywriting and copy editing in a variety of platforms (email, social, digital content, campaign messaging, print, copy/messaging for product packaging)
• Experience working with cross-functional teams
• Spanish language skills are preferred

Other Skills/Knowledge/Abilities

• Excellent written communication and copywriting skills
• Strong organization skills with excellent attention to detail
• Strong ability to work with cross-functional teams
• Storytelling expertise with the ability to translate technical product features into a compelling story in the form of press releases, emails, digital/web content, product packaging, etc.
• Strong interpersonal skills to create and deliver ideas and concepts in an effective manner to internal partners and agencies
• Proficient verbal presentation skills
• Ability to work autonomously with minimal guidance/direction to optimize project flow

Brother Offers

• A competitive base salary
• Rich and comprehensive benefits package
• Casual dress environment
• Tuition reimbursement: Up to 10k yearly
• Access to learning and development online and in-person classes

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.

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