Senior Specialist, Campaign Performance
Brother USA

Bridgewater, New Jersey

Posted in Retail

This job has expired.

Job Info

The Senior Specialist, Campaign Performance launches, troubleshoots, and measures digital ad campaigns. This role develops, executes, and manages multiple campaigns on a day-to-day basis to ensure consistent ad delivery and performance. Additionally, this position tracks key metrics and analyzes data with the goal of proposing optimization strategies to increase ad effectiveness.

Let's Grow Together

Our mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it's the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we'll be "at your side" every step of the way.

Duties and Responsibilities:

Digital Campaign Operations

  • Develop, execute, and optimize efforts for digital campaigns, including but not limited to: display, rich media, mobile, video, lead generation, streaming audio and OTT
  • Traffic, manage and optimize ad campaigns in Google Ad Manager (Google Ads)
  • Act as the main point of contact for technical issues related to ad functions, including tagging
  • Manage campaign timelines and deliverables across internal and external teams
  • Review targeting instructions, campaign assets, and implementation as part of monitoring the accuracy of campaign launches trafficking and execution processes
  • Work with vendors and internal stakeholders to manage requests, key milestones, traffic assets, summarize action items and next steps

Reporting & Analytics

  • Implement, track, ensure QA, measure, analyze, and report the performance of multiple advertising campaigns
  • Create detailed performance reports and presentations
  • Propose optimization strategies, leveraging key metrics and KPIs


  • A Bachelor's degree (or equivalent experience) in Business, Marketing, Communications, or related field
  • 5 years' experience managing development, execution, and launch of digital campaigns for mid-to-large organizations and/or agencies
  • Proficiency with Google Analytics and Google Adwords (Certification in both is preferred)
  • Demonstrated ability to analyze data and knowledge of media campaign KPIs
  • Strong communication skills when reporting up to management and across the business (written, verbal, presentation, interpersonal)
  • Ability to manage vendors and drive for results

Brother Offers:

  • A competitive base salary
  • Rich and comprehensive benefits package
  • Casual dress environment
  • Tuition reimbursement: Up to 10k yearly
  • Access to learning and development online and in-person classes

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.

This job has expired.

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