Senior Qualitative Analyst - (Tech or Rx)
Escalent, Inc.

Livonia, Michigan

Posted in Marketing


This job has expired.

Job Info


The Qualitative Analyst will work with a Senior Qualitative Director (lead moderator) and a Research Manager (project management/logistics) to support qualitative projects. They will support all phases of qualitative research projects from design, to execution, to reporting.

Essential Functions:

  • Design support:
    • Participate in study design meetings with project team and/or clients.
    • Support the proposal/sales process by working with teams to provide slide examples/development that articulate the approach to the client's needs.
    • Perform secondary research as needed to develop deep understanding of disease states, available treatments, clinical trials, and medical data.
    • Develop screener questions with clarity, precision, accuracy, and thoroughness that will set projects up for successful recruits.
    • Review incoming recruits for studies to ensure alignment/match with recruitment criteria, and make recommendations for screening thresholds or adaptations to screening tools.
    • Draft portions of discussion guides and stimulus materials.
    • Prepare ("program" as needed) OBB platform for online qualitative studies. Pre-existing programming experience not required.
  • Execution support:
    • Ongoing coordination with moderator, client manager, and research manager to determine where support is needed.
    • Backroom management during fieldwork (both remote and travel), including client interactions, moderator support, and stimuli.
    • Monitoring and detailed/strategic notetaking during fieldwork, providing daily summaries to moderator, identifying quotes/video clips for reporting, and contributing to debrief sessions.
    • Co-moderate methods such as OBBs and TDIs, while advancing moderating skills to be able to tackle more advanced methods/techniques/topics
    • Continuously monitoring quality level of research conducted and suggest solutions for improving/optimizing research to ensure success. (should we move this to execution)


  • Insights/Reporting support:
    • Analyze research results - extract themes, generate insights/summaries, etc.
    • Extract quotes from qualitative transcripts.
    • Drafting report sections, most often in PowerPoint, that capture relevant insights with strong visual acuity.
    • Editing/review of moderator-developed reporting, with the ability to add valuable recommendations on framing insights and/or slide design.
    • Support video editing/clipping to be used in deliverables.
  • May assist with coordination of marketing / thought leadership pieces such as blog posts, whitepapers or conference presentations


Qualifications:
  • Must have a Bachelor's Degree in a field related to the industry (e.g. market research, behavioral science or business) and/or a field related to qualitative (e.g. sociology, anthropology, marketing, advertising, etc.)
  • Must have a minimum of 3 years of work experience in preferably in a market research capacity
  • Must have experience analyzing market research
  • Must have strong written communication skills to be able to summarize findings and implications for clients
  • Must have strong verbal communication skills to help lead conversations
  • Must be able to build relationships with internal and external clients
  • Must be skilled in time management and prioritizing to support multiple clients and projects simultaneously
  • Must be a proactive self-starter, prepared to seek out information on different conditions, therapies, and emerging agents in development to achieve foundational levels of literacy
  • Understanding of qualitative methods (e.g. focus groups, IDIs, OBBs, etc.) is desired
  • Understanding of qualitative techniques (e.g. laddering, projectives, etc.) is preferred
  • Understanding of compelling storytelling approaches and visual design techniques for report development is a strong differentiator
  • Understanding of quantitative methods (e.g. surveys) and techniques (e.g. correlations, kano, etc.) are nice to have
  • Must be proficient in the critical Microsoft software: Office, PowerPoint, Excel, and Word
  • Comfortable with travel to support research as needed, both within the US and OUS
  • Experience with video editing is preferred



This job has expired.

More Marketing jobs


Escalent, Inc.
Livonia, Michigan
Posted 15 days ago

Escalent, Inc.
Livonia, Michigan
Posted about 23 hours ago

Get Hired Faster

Subscribe to job alerts and upload your resume!

*By registering with our site, you agree to our
Terms and Privacy Policy.