Senior Marketing Specialist
RELX

Job Info

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Basic Job Function

This role will support the implementation/execution of lead generation and awareness programs such as events, email and direct mail, digital marketing, content marketing, and webinars for the Life Insurance and Acquisition and Retention marketing programs. This person will also drive marketing material development and will help support go to market efforts for new product launches. The successful candidate in this role will drive results and perform ongoing monitoring and reporting of key campaign metrics to recommend and implement optimizations as needed.

Accountabilities

• Marketing program coordination and tracking:
  • Assist in the development and implementation of marketing programs, including promotions, communications, distribution and production of literature and sales tools.
  • Develop project plans for marketing programs, go-to market efforts, and events.
  • Liaise with subject matter experts and business stakeholders to develop written communications for internal and external promotions, such as newsletters, articles, emails, blogs and marketing/sales collateral.
  • Manage and track campaign deliverables and ensure schedules and deadlines are met.
  • Perform ongoing audit of marketing materials, including web content, sales tools, and brochures. Coordinate updates to materials as needed.
  • Coordinate the flow and distribution of marketing qualified leads to our sales organization
  • Track, measure, interpret and report campaign performance results and provide ongoing recommendations for metrics improvements.

• Event Marketing
  • Develop robust project plans and coordinate all deliverables for tradeshows, conventions, seminars, webinars, training and/or customer related events.
  • Provide event performance report and offer optimizations based on learnings.

• Other
  • Work and collaborate cross-functionally with a wide variety of stakeholders both inside and outside of Marketing.
  • Develop understanding and strengthen knowledge of best practices of the different disciplines within Marketing.
  • Understand the business supported and make tactical and operational recommendations and decisions.
  • All other duties as assigned.

Qualifications

• Bachelor's degree in Marketing.
• A minimum of 3-5 years' experience in a Marketing environment, B2B preferred.
• Knowledge of Microsoft PowerPoint, Excel, Word, Outlook and Internet savvy. General understanding of marketing automation platforms and CRM systems
• Strong detail orientation and project management acumen, comfortable documenting and creating new processes.
• Self-motivated, energetic, positive outlook, enthusiastic, confident and assertive.
• Excellent oral and written communication skills.
• A take-charge self-motivated person capable of leading initiatives in a fast-paced environment.
• Ability to prioritize and deliver with high-impact results.
• Ability to travel up to 25% of the time.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120.

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