Regional Marketing Manager, Northeast
Shake Shack

Job Info

Here at Shake Shack, we take care of each other first and foremost so that we can make raves for our guests, community, suppliers, and investors. After all, teamwork makes the dream work. We work our buns off, but we play hard too, with a Team Appreciation Day, unlimited meal discounts, volunteer opportunities, and so much more. If you're looking for a deeply fulfilling, financially rewarding, and really fun career, you're in the right place.
The Regional Marketing Manager is responsible for supporting national and local marketing efforts in the Northeast region (NY, NJ, CT, MA, RI) and supporting experiences in NYC. This person will be responsible for developing a local marketing strategy and working directly with the local Shack teams and the Home Office team to execute. 

 

This role is perfect for someone who has field marketing + brand experience, enjoys being on the go, loves building relationships and deepening community ties, and has a knack for analytics and reporting. 

 

Key Responsibilities 


* Develop and execute a regional marketing plan for assigned markets as an extension of national initiatives 

* Develop and execute market-wide promotions and programs to drive sales, traffic, and digital engagement 

* Measure, evaluate and report on regional marketing initiatives 

* Manage regional marketing budget 

* Uphold the Shake Shack brand pillars across all assigned markets  




* Maintain and execute a regional calendar including but not limited to: events, activations, collaborations and promotions 

* Work closely with Shack General Managers and Area Directors on a day-to-day basis to educate team on regional and national marketing initiatives and train team to execute their own local shack marketing  

* Oversee Shake Shack's brand entry into new and mature markets during pre-opening, opening and beyond 

* Build key relationships with community partners and likeminded brands 

* Develop and share best practices and turnkey programming for marketing peers 




* Work with the brand marketing team to support and execute brand campaigns in NYC  

* Work cross functionally with Operations, Supply Chain, Development and Finance teams 

* Report to Director of Regional Marketing  

* Occasional travel will be required


 

Skills & Knowledge 



* Bachelor's degree in marketing or equivalent education and experience 

* Strong connections in the local markets with a deep understanding of the community and what makes the Northeast region unique 

* Detail-oriented with an eye for the big picture 

* Ability to prioritize short- and long-term goals 

* Excited to develop creative programs and solutions for local restaurants 




* Genuine interest in the performance of the business to drive results 

* Ability to work well independently and remotely from team leader and peers 

* Superb verbal, written and presentation skills 

* Strong leadership skills 


 


Experience 


* 4-6 years of marketing experience 

* Experience managing a budget, tracking costs and processing invoices 


 

Benefits include: 



* Medical, Dental, and Vision Insurance 

* Transit Discount Program 

* 401K Plan with Company Match 

* Paid Time Off Program 

* Flexible Spending Accounts




* Employee Dining Program 

* Referral Bonus 

* Online Training Program 

* Career Development 

* Corporate Fitness Discount Programs 




* Choice of Global Cash Card or Direct Deposit 


 


Pay Range - $82,410.00 - $105,110.00*About Us*
Beginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts.  A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
We are expanding across the U.S. and around the world! Join our #ShackFam 
*Shake Shack is an Equal Opportunity Employer *
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.