Regional Market Segment Manager, Functional Coatings
Akzo Nobel

Troy, Michigan

Posted in Manufacturing and Production


This job has expired.

Job Info


We've been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there's a good chance you're only ever a few meters away from one of our products. Our world class portfolio of brands - including Dulux, International, Sikkens and Interpon - is trusted by customers around the globe. We're active in more than 150 countries and have set our sights on becoming the global industry leader. It's what you'd expect from the most sustainable paints company, which has been inventing the future for more than two centuries.

Job Purpose

Regional responsibility and ownership for the business segment, ensuring setting and delivery of regional mandate in alignment with the global segment mandate. Contributes to the revenue and profitability targets for the segment by using and coordinating (with relevant Business Unit marketing experts) all marketing levers such as Strategy, Go-To Market Models, Innovation, Portfolio Management, Brand Management, Communications, Digital, etc.

Key Accountabilities

  • Strategy Definition and Implementation
    • Formulates the regional segment marketing plan in close coordination with the Regional Marketing Manager and Business Unit Segment Manager assuring alignment with global segment strategy and marketing plan
    • Monitors regional revenue and profitability performance for the segment via agreed mandate. Conducts financial analysis to identify opportunities for improvement
    • Translates new market developments and trends into strategies such as sustainability, digital and color trends
    • Provides guidance to the region in the implementation and execution of segment strategy
    • Works closely together with key stakeholders such as the Regional Marketing Manager, Regional Sales Manager, Specification Sales team and Key Account Managers to ensure translation of segment strategy into operational action planning
    • Monitors implementation of the regional plans and drives course correction where needed
  • Product Portfolio Alignment
    • Launches new products, services, communications and digital solutions into the market
    • Provides input to strategic direction and optimization opportunities of the regional product portfolio to the Regional and Global Product Manager
    • As an owner of the regional product portfolio, ensures the implementation of the innovation process for the segment in in cooperation with Global Product manager
    • Translates for the region the product branding / naming structure provided by the Business Unit Segment Manager
    • Participation in Integrated Business Planning (IBP) monthly regional Product Management Review (PMR) to update on project progress

Key Accountabilities Continued

  • Customer Proximity
    • Obtains in-depth understanding of customer needs within the region as well as for key customers through market research, including Voice of Customer discussions and interactions with regional sales team
    • Translates needs into clear value propositions and develops these propositions in close cooperation with Global Business Unit Segment Manager
    • Gives insights and customer needs back to Business Unit to secure applicable innovation roadmap
    • Maintains close contact with regional sales organizations to ensure market input is gathered
    • Supports implementation of sales process improvements like Customer Relationship Management (CRM) and Customer Needs Based Segmentation
  • Commercial Guidance
    • Is a champion of the Interpon brand and presents portfolio internally and as needed, externally
    • Leads the change with Social Media and other online marketing tools
    • Provides warranty guidance based on consultation with Sales and Research and Development
    • Provides pricing input to the pricing excellence contact when needed
    • Be familiar with all applicable corporate and site policies/procedures with regard to personal conduct, Health, Safety, and Environmental (HSE) standards and all applicable regulations

Education and Experience

  • Bachelor's Degree in Marketing/Business Administration
  • 3-5 years' experience in marketing planning and execution. Experience in functional industry (electrical insultation, valves, pipes, etc.) a plus
  • Experience with strategy definition and implementation
  • Proven ability to turn ideas into structured action plans and execute these plans at a tactical level
  • Proven project and change management experience
  • Analytical mind with good financial acumen
  • Excellent written, verbal and interpersonal communications skills with the ability to interface effectively with internal and external stakeholders
  • Willingness to search for regional and customer insights that can enable formulation of optimal value propositions
  • Proficient in Microsoft Office. Must be willing to learn new software to include social media platforms
#LI-VS1
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AkzoNobel is an equal opportunity employer. In accordance with applicable laws, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state or local law.

Requisition ID: 18913

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This job has expired.

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