Description
The West Virginia University Reed College of Media is seeking a Recruitment and Enrollment Specialist to drive enrollment for the College’s online master’s degrees in Data Marketing Communications, Digital Marketing Communications, and Integrated Marketing Communications (IMC), as well as online bachelor’s degree in Integrated Marketing Communications.
This position is a critical role on the unit’s recruitment and retention team and will be responsible for leading the student recruitment initiatives for the College’s online graduate programs and supporting student advising to positively impact retention of students through to degree completion. This position will oversee the recruitment and lead generation activities to reach prospective students through marketing channels, manage student inquiries about the program from the point of inquiry until they are enrolled and active in their first course, and support program advising activities through degree completion. This position will be responsible for developing and successfully executing an aggressive recruitment plan. Primary responsibilities include effectively generating leads through recruitment marketing activities and leading student recruitment efforts and prospect support to motivate inquiries to complete the application process. The Recruitment and Enrollment Specialist will continually analyze the effectiveness of recruitment initiatives and improving the program recruitment process, including creative, innovative and potentially comprehensive modifications over time. Periodic travel to various trade shows and other recruitment activities will be expected. Candidates must show strong initiative, exceptional communication skills, work well with the public and have the ability to manage numerous projects simultaneously. Decision-making, problem-solving, and analytical skills are also important. An outgoing personality, self-confidence, an understanding of consumer psychology/behavior and an enthusiasm for motivating people are also important attributes. The ideal candidate will excel in a fast-paced, deadline-driven work environment and will be able to work independently, as well as with members of a team and will thrive when working on registration deadlines, meeting required enrollment goals and using a consultative sales approach to recruit and enroll students. This position reports to the Assistant Dean of Online Programs.
We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:
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