Marketing Coordinator
General Motors

Job Info

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Job Description

About OnStar Insurance:

OnStar Insurance Services was launched in 2020 and will be in all US states by end of 2021. OnStar Insurance intends to leverage its unique understanding of the vehicles GM produces to offer a secure, fair, personalized and easy-to-use digital insurance experience for drivers. GM has the largest connected vehicle fleet worldwide. In the US alone, there are currently 9M+ connected GM vehicles on the road and that number is projected to triple in the next 10 years. More than that, the OnStar system currently has access to over 900 data points from the vehicle. This surge in information about vehicles and how they are driven will revolutionize auto insurance. This disruption is backed by the bold GM vision of zero crashes, zero emissions and zero congestion. We are serious about the safety and financial security of our customers. Does making auto insurance fairer, more transparent, and beneficial for our customers sound appealing to you? Does the volume and breadth of our data get you excited? If so, we may have the role you are looking for!

About the Role:

General Motors is seeking a Marketing Coordinator to support the OnStar Insurance business. In this role, you will be responsible contributing to current marketing programs, assisting with the development of new initiatives, and executing go-to-market strategies for the expansion of OnStar Insurance into new markets. These efforts include working with our advertising agencies and internal partners to ensure the successful implementation of our marketing strategies.

Responsibilities

• Collaborate with agencies to ensure the successful completion of assignments. This includes providing agencies with background information and parameters needed to develop creative and establish timelines for deliverables.
• Liaison between agency and internal stakeholders providing feedback throughout the creative workflow process to ensure quality standards and timelines are met.
• Coordinate business, partner, and legal reviews for all marketing assets. Document required changes and approvals and provide feedback to agencies.
• Project manage comprehensive cross channel marketing campaigns from development and tracking set up, to execution and KPI reporting.
• Provide creative input for marketing assets and work with outside agencies and internal partners to implement marketing campaigns.
• Create, proofread, and edit copy for various marketing channels to maintain brand and messaging consistency.
• Monitor and evaluate campaign performance on an ongoing basis by analyzing key metrics.
• Communicate marketing initiatives to partners in order to prepare sales teams with applicable offers and messaging for potential customers.
• Clearly communicate project plans, status updates and outcomes to key stakeholders through updates, meetings, and discussions.
• Support a test and learn environment; always striving to make customer-centered, data-backed decisions.
• Prepare necessary requests and documentation required to work with marketing vendors.

Additional Job Description

Requirements:

The successful candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

• Bachelor's degree in business administration, marketing, communications, or a related field.
• At least [3] years of relevant marketing experience.
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills.
• Collaborate effectively with multiple groups, including General Motors and OnStar marketing teams, and legal colleagues.
• A firm grasp of various marketing platforms, channels, and best practices, including traditional and digital marketing.
• Must have strong organizational and project management skills, as well as attention to detail.
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
• Ability to think creatively as well as manage multiple priorities.
• Team player with a positive attitude in a results-driven environment.
• Strong commitment to timelines, accuracy, and communication.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us atCareers.Accommodations@GM.com. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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