Marketing Content Writer
Teradata

San Diego, California

Posted in Marketing


This job has expired.

Job Info


*Job Summary:*

The Content Writer will provide writing, editing and story concepting expertise to enable the in-house Content Team to create amazing content experiences. The Content Writer job role includes but is not limited to:

*Key Responsibilities:*


* Research, write and edit original customer stories, whitepapers, infographics, data sheets, blogs, social, and other content.
* Write clear and persuasive copy for banner ads, landing pages, email marketing campaigns, and other forms of print and digital marketing.
* Work with SMEs to develop decks, papers, blogs and marketing materials.
* Collaborate with designers, project managers, marketers and others on projects and campaigns.
* Provide original content ideas to support thought leadership positioning, provide a good user experience, drive organic traffic from search engines, and engage and encourage readers to move further along the customer journey.
* Optimize copy for Search Engine Optimization (SEO) purposes.
* Understand the voice, messaging, brand and current strategy for existing customers. Learn about customers' industries to produce comprehensive, strategic and engaging copy for key personas.
* Work with creative and demand generation teams to explore and develop unique ideas and concepts for both the visual and copy elements of content.
* Revise, edit and proofread content to update brand, products and messaging.
* Manage and maintain content. Track changes and maintain version control.* *

*Skills and Attributes:*


* Strong writing, editing and research skills.
* Solid understanding and knowledge of how to apply campaign optimization strategies.
* Ability to work with diverse teams with diverse needs.
* Self-motivated, organized and deadline-driven with the ability to manage and support multiple projects simultaneously with many moving parts.
* Ability to follow brand guidelines, content direction, and collaborate with designers and marketers as necessary.
* Have an inquiring mind with a strong desire to learn.
* Experience writing for hi-tech B2B audiences.
* Skills providing clear creative direction and timely, helpful feedback to keep campaign work on budget and on schedule.
* 5+ years of experience working in content writing.

*Basic Qualifications:*


* Experience handling multiple projects simultaneously and meeting deadlines in a fast-paced environment.
* BFA/BA/BS in marketing, communications, journalism or related field or equivalent experience. Ability to learn new skills and assume new responsibilities.
* Must be self-motivated and able to work on projects independently as well as with a team.
* Excellent oral and written communication skills.
* Ability to learn and apply brand standards.


*Preferred Qualifications:*


* Ability to manage multiple project stakeholders in a customer service-oriented environment.
* Must be flexible and able to think creatively, conceptually and strategically, then execute campaigns.
* Experience with content planning and strategy.
* Experience in Demand Gen activities and processes.
* Ability to identify company differentiators and business value to feature in stories and other content.
* Must be able to write about potentially complex topics or technology in a way that a business audience can easily understand.


This job has expired.

More Marketing jobs


Escalent, Inc.
Livonia, Michigan
Posted 9 days ago

Get Hired Faster

Subscribe to job alerts and upload your resume!

*By registering with our site, you agree to our
Terms and Privacy Policy.