Marketing Automation Specialist
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Job Info


Join the Demand Gen Center of Excellence and help drive the Global Marketing teams marketing automation practice by designing and developing multiple types of workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won opportunities. Own and drive Eloqua email marketing performance and develop/implement a marketing automation roadmap of improvements/enhancements to maximize the use of Eloqua for customer engagement and demand gen.

Responsibilities:

  • Power the Global Marketing teams marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities.
  • Own and drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs. Perform A/B testing of email campaigns and demonstrate steady growth in email open rates and click-through rates.
  • Partner with Campaign Planning, Marketing Strategy, and outside vendor teams to ensure accurate, effective activation of email and marketing automation plans.
  • Utilize strong project management skills to track and deliver critical marketing execution projects on time
  • Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks.
  • Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives across the┬ábusinesses.
  • Strong teamwork and partnerships with Marketing, BDR, and Digital teams across business units and subsegments.
  • Meaningful omni-channel interactions that create positive experiences and outcomes for customers and differentiates org from the competition.
  • Grow Eloqua marketing automation / email marketing capabilities and performance, implementing best practices and establishing key performance indicators that demonstrate success.

Requirements:

  • Expert proficiency in Eloqua and Salesforce. Certifications preferred in both.
  • Intermediate proficiency in Excel, Diagram Software, Web Content Management Systems (CMS) and HTML.
  • Intermediate proficiency of digital marketing and its interdependence with marketing automation.
  • Strong track record of acquiring, nurturing, scoring, qualifying and passing leads to the sales channels.
  • Proven experience in using Eloqua to activate multiple marketing automation workflows; e.g.: welcome and onboarding; lead nurture of newly acquired leads; recycling of discarded leads and opportunities; multichannel automation using email, text, social ads; trigger-based campaigns that react to changes in behavior and/or profile data, etc.
  • Ability to keep the marketing leads flowing between Eloqua and Salesforce, maxi



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