Manager, eCommerce Content
helenoftroy

Job Info

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Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell , PUR , Braun , Vicks , Hot Tools , Drybar , Curlsmith , and Revlon . Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Manager, eCommerce Content

Department: Marketing

Work Location: Boston, MA, Hybrid (work 3 days onsite)

Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.

What you will be doing:

The Manager of eCommerce Content is responsible for ensuring that Helen of Troy's beauty brands offer the best brand and shopping experience for consumers who are looking to learn about our products online.

This role calls for a strong blend of critical thinking, creativity, and attention to detail. You will own website updates for brands like Hot Tools and Revlon while also driving the creation of educational blog content, website copy, and SEO optimization across all Beauty Direct to Consumer websites. The Manager, eCommerce Content reports to the Sr. Manager of eCommerce for Beauty and will collaborate with cross-functional teams including, but not limited to, Brand Marketing, Creative teams, and IT.

• Responsible for website content updates and management to provide a flawless experience for direct to consumer beauty brands. This includes seasonal campaigns, new product launches, and customer journey optimizations.
  
• Partner with Brand to develop and publish new consumer-friendly content that aligns with consumer interests to grow organic search.
  
• Partner with IT to communicate WordPress website bugs and requests for site improvements.
  
• Build and optimize SEO-friendly educational blog content.
  
• Develop and maintain SEO-friendly copy across the websites in the tone of each respective brand.
  
• Project manage timeline of content development across internal partners.
  
• Conceptualize, maintain, and grow the email program for Hot Tools and Revlon.
  

Skills needed to be successful in this role:

• Initiative-taking with a track record showing a "can-do" demeanor and a passion for your work.
  
• Strong organizational skills with the ability to prioritize and lead multiple projects at once.
  
• Flexible and responsive to change.
  
• Communication skills, clear and concise in both written and verbal communication.
  
• SEO-rich copywriting for direct-to-consumer brands
  
• The ability to stay ahead of content and consumer trends and advancements in technology.
  
• Tech-savvy, with the ability and interest to learn recent technology solutions.
  
• Enthusiastic about the consumer with a strong curiosity about understanding and driving user behavior.
  
• Demonstrates a sense of urgency and accountability.
  
• Positive collaborator and strong work ethic.
  
• Ability to maintain strict confidentiality with privileged information, partnership, and lead a fast-paced environment.
  

Minimum Qualifications:

• Bachelor's Degree or equivalent experience.
  
• 3+ Years professional work experience in marketing and/or ecommerce of highly visible online customer experiences.
  
• Solid understanding of SEO best practices
  
• Experience working on websites that use a content management system (Magento, Shopify
  
• Authorized to work in the United States on a full-time basis
  

Preferred Qualifications:

• WordPress
  

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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For more information about Helen of Troy, visit www.helenoftroy.com . You can also find us on LinkedIn , Glassdoor , Facebook , Instagram and Twitter .

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, and Drybar® - many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.

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