Manager, Content Strategy and Production
PayPal Inc.

Job Info

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At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.

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Job Description Summary:
The Manager, Content Strategy and Production will work within the PayPal Global Creative Strategy & Production team, which is part of the Corporate Affairs, team to innovate the ways in which we engage in the digital era and build creative content campaigns that elevate PayPal's brand for our two-sided network. This role will be critical in shaping the ways in which PayPal engages with our key internal and external audiences and stakeholders.

The successful candidate is a leader who is knowledgeable of creating editorial content that drives news cycles, media conversation and engagement. The Manager, Content Strategy and Production will join a team that uses content publishing as a core engine of our communications mix.

Job Description:

Manager, Content Strategy and Production

Location: Austin, TX or Chicago, IL

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal's 400 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The Manager, Content Strategy and Production will work within the PayPal Global Creative Strategy & Production team, which is part of the Corporate Affairs, team to innovate the ways in which we engage in the digital era and build creative content campaigns that elevate PayPal's brand for our two-sided network. This role will be critical in shaping the ways in which PayPal engages with our key internal and external audiences and stakeholders.

The successful candidate is a leader who is knowledgeable of creating editorial content that drives news cycles, media conversation and engagement. The Manager, Content Strategy and Production will join a team that uses content publishing as a core engine of our communications mix.

Reporting to the Senior Director, Global Creative Strategy & Production and based in our Austin or Chicago office, this candidate will help lead brand campaigns that tell our global company narrative through storytelling to our target audiences. This role is considered an expert on content strategy, planning and production and will work cross-functionally with our Global Creative Strategy & Production team. The Manager, Content Strategy and Production will also work to help socialize employee and corporate stories externally with local communication leads.

What You'll Do:

• Working in tandem with Global Product & Partnership Communications, be responsible for helping the team develop content that works with communications strategies to solve for product narratives for an array of different objectives, including driving awareness, as well as improving comprehension and consideration.
• Lead creation and delivery of compelling, original, strategy-led executive-level content for internal and external audiences and act as a primary liaison to relevant Comms, Marketing and Business Unit leaders on behalf of the broader Corporate Affairs function.
• Partnering with the Global Creative Strategy & Production team, show, not tell our company narrative, bring products to market, merchant and consumer storytelling, and share stories of our culture at PayPal.
• Liaison with talent spanning external business leaders, to internal colleagues, ensuring a positive experience and reflection on the PayPal brand at every turn.
• Develop ideas that will work across all channels: Earned (traditional earned media), Owned (newsroom, web, collateral), Paid (primarily opt-in placements and influencers) and Shared (social media channels).
• Leverage all channels to define the content roadmap:
  • The content journey for the target audience
  • The content needed for every phase of the journey
  • The optimal channels for the content
  • The global applicability of the content
• Look for and find ways to connect content to our PayPal Newsroom with announcements and company thought leadership.
• Collaborate with the Corporate Social Media team and Marketing on content amplification, ensuring broader alignment and a "one team" approach.
• Manage and ensure the content strategy is effectively executed through agency partners and internal teams and resources, pushing for best-in-class follow through and results.
• Proactively take the lead with team members to ensure final assets consistently answer the brief in terms of audience and brand requirements.
• Manage internal and external production resources in the administration of documentation needed to complete respective creative projects (POs, invoicing, release forms, etc).
• Partner with Legal, Communications colleagues and internal subject matter experts to ensure that the storytelling is approved and on message.
• Work closely with the PayPal Content Marketing teams on strategies and initiatives to ensure all our work is aligned.
• Participate in team meetings, providing input and opinion into the future direction of the editorial and storytelling part of our business and taking on actions and tasks as required to help the business achieve its future objectives

Pre-Requisite Skills:

• 10+ years of editorial marketing and/or Public Relations agency/ content development experience
• Knowledge of the digital payments/technology landscape

• Background in editorial planning
• Strong aptitude for project management, keeping projects on time and on task
• Deep experience creating content for major brands
• Experience with social media and/or digital media marketing campaigns and strong understanding of channel behavior across all platforms
  • Working with agency partner or agency experience
  • Highly collaborative and comfortable networking with internal stakeholders, as well as external influencers such as journalists
  • Entrepreneurial mindset - thinks creatively and outside the box
  • Excellent written and verbal communicator, with a strong attention to detail
  • Bachelor's degree required - graduate degree in marketing, communications, journalism, business administration or related field preferred
• Passion for PayPal's brand, and commitment to our vision of democratizing financial services

Subsidiary:
PayPal

Travel Percent:
0

Our Benefits:
At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset-you. That's why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com

Who We Are:
Click Here to learn more about our culture and community.

PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 400 million consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit paypal.com.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

As part of PayPal's commitment to employees' health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance. Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite. Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated.

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