Global Marketing Manager, Commercial, Interventional Cardiology & Radiology
Teleflex

Job Info

---

Expected Travel: Up to 25%

Requisition ID:4269

About Teleflex Incorporated

Teleflex is a global provider of clinically effective medical technologies designed to improve the health and quality of people's lives. We apply purpose driven innovation - a relentless pursuit of identifying unmet clinical needs - to benefit patients and healthcare providers. Our portfolio is diverse, with solutions in the fields of vascular and interventional access, interventional cardiology, surgical, anesthesia, cardiac care, interventional urology, urology, emergency medicine and respiratory care. Teleflex employees worldwide are united in the understanding that what we do every day makes a difference. For more information, please visit teleflex.com.

Interventional - The Interventional business unit at Teleflex offers innovative medical devices that are used to diagnose and treat coronary and peripheral vascular diseases. We place a strategic emphasis on complex coronary and peripheral interventions, vascular access, bone access, specialty biologic treatments and cardiac assist. Our current Interventional products include a broad range of clinically relevant solutions, such as our GuideLiner® and Turnpike® Catheters, AC3 Optimus™ Intra-Aortic Balloon Pump and OnControl® Powered Bone Access System. With a strong R&D footprint and pipeline, our fast-growing Interventional business unit is poised to continue the development of new technologies to serve critically ill patients for years to come. Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients' lives.

Position Summary

The Interventional Strategic Business Unit (SBU) vision is to be the interventionalist's partner in pioneering category-defining innovations that enable tomorrow's procedures. This includes developing technologies and solutions for the diagnosis and treatment of cardiovascular and peripheral vascular diseases. This position will require marketing leadership to define, develop, and implement Commercialization strategies that will shape the revenue attainment of the Interventional SBU. The Global Marketing Manager will also lead a team to oversee Product Management functions with responsibilities for downstream activities to support marketing plan deliverables.

Key responsibilities of the role include:
• Leading through positive influence across cross functional teams and with senior executives.
• Develop, shape, and lead the comprehensive execution of "How to Win" commercialization strategies including GTM marketing tactical plans and campaigns for the portfolio.
• Deliver and update annual portfolio marketing plan including input into the overall SBU portfolio strategy.
• Collaborate with Director of Global Marketing for forecasting and budget planning.
• Lead cross-regional and cross-functional team(s) to drive Global initiatives.
• Be the advocate for international markets and market development at the business unit level.
• Maintain strong, consistent and clear communication and expectations with all stakeholders on a continual basis.
• Represent the 'voice of the customer' - drive optimal utilization of market information and analysis to guide insights and decision-making for market specifications for unmet clinical user needs.

Principal Responsibilities

• Attract and retain top talent.
• Provide the leadership, coaching, and development necessary for each direct report to succeed in respective roles to manage and retain team members.
• Lead and implement comprehensive market research and generate compelling market insights based on research, data, and feedback.
• Create strategies based on insights, research, and other trends to achieve business unit objectives.
• Develop Peer-to-Peer exchange environments through Medical Advisory Boards.
• Recognized as the subject matter expert in the market area of influence.
• Ensure existing business efforts are strategically impactful in Global Markets
- Be the advocate for international market development at the business unit level
- Understand the market trends and market size, the customer, competing systems and companies and potential new competing technologies
- Take ownership of product line including sales forecasting and budget planning and new product forecast process
- Ensure availability of expert-level knowledge in the use of products
- Be knowledgeable of medical, interventional, and/or surgical procedures as well as key decision makers, clinical needs and market opportunities
- Analyze data and trends to proactively plan and communicate key marketing activities
- Identify unmet clinical needs
- Ensure relevancy, compliance and ease of use of all product labeling, manuals and training materials
- Ensure direct regional downstream engagement
- Design and test economic value proposals
- Actively lead or participate in cross-functional teams
- Ensure smooth transition (handoff) to International product managers/regional reps
• Identify, design and execute effective Strategic Market Development Initiatives
- Lead, develop and execute comprehensive commercialization strategies (ex: Regional Roadshows, new product launch).
- Expand network of regional advisory boards into emerging markets
- Leverage influence to build stakeholder collaboration to ensure program success
- Produce marketing collateral
• Shape and lead the development, distribution and management of communications, communication tools and training efforts including digital assets
- Drive the development and delivery of product knowledge-transfer resulting in high levels of credibility for sales reps, including development of new sales tools and training programs
- Support development of value proposition messaging and fulfill communication requirements of Global Markets
- Coordinate with Sales Training and Education team members to prepare training content
- Support critical communications on product recalls to ensure recall requirements are met, sales reps and customer service staff are informed and customer loyalty is maintained
- Support development and distribution of tools to facilitate value proposition messaging for global markets
- Identify customer awareness strategies that result in customer migration, acceptance and adoption to newer products
- Ensure development and delivery of relevant sales training that meets targeted clinical procedures/requirements

Principle Responsibilities (Continued)

•Identify, design and execute new product and new market opportunities in Global Markets
-Explore, identify, and recommend new products, markets, and strategies
-Partner with Business Development/ Mergers and Acquisitions to implement strategies as requested
-Define, address and overcome new business/ product related issues, including defining user requirements, operational factors, customer needs, regulatory and distribution hurdles, time lines, forecasts, value proposition and entry/ exit strategies
-Organize and conduct new product presentations and clinical evaluations with customers
•Perform all activities in compliance with the Quality System.
•Perform duties in compliance with environmental, health and safety related site rules, policies or governmental regulations.
•Understanding of healthcare reform and economic environment; ability to translate understanding to messaging within North American Interventional promotional strategy.
•Perform other duties as assigned by Management.

Key Relationships / Interfaces
•Business Unit President
•Vice President of Global Marketing
•Director of Global Marketing
•Global and Regional Marketing Partners
•NA Sales Representatives and Management
•Finance
•Quality Assurance
•Regulatory
•R&D
•Clinical & Medical Affairs
•Legal
•External Suppliers

Education / Experience Requirements

• 5+ years experience in downstream marketing, strategy, and product management.
• Minimum of 5 years of relevant technical and/or clinical experience.
• Specific medical device product management experience strongly preferred.
• Bachelor's Degree (BA/BS).
• Master's Degree (preferred).
• Independent thinking and high level of initiative.
• Demonstrable leadership experience managing commercialization initiatives in the medical device industry.
• Global experience with the ability to interact with international markets.
• Digital marketing exposure.
• Strong computer skills, especially MS Excel, Word, and PPT, web & email marketing experience.
• Ability to interpret and assess marketing plans to develop appropriate communications program strategies and tactics
• Proven experience managing multiple projects in a fast-paced environment from concept through development, review and timely implementation required
• Strong problem solving and critical thinking skills
• Ability to formulate and manage budgets
• Extremely detail oriented
• Excels at building strong relationships both internally in a heavily matrixed environment, and externally across diverse partnerships
• Superior writing, editing, and presentation skills
• Ability to work within the constraints of a regulated industry while maintaining and elevating creative outputs
• Understanding of products, their use environments and audiences
• Understanding of overall healthcare environment/landscape
• Ability to make timely, strategic decisions in an ambiguous, face-paced environment
• Solid business acumen
• Experience with successful product and brand launches
• Robust project management skills
• Experience creating effective messaging
• Strong influence management skills
• Change agent

TRAVEL REQUIRED: Up to 30%

Teleflex, Inc. is an affirmative action & equal opportunity employer. D/V/M/F. Applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status. If you require accommodation to apply for a position, please contact us at: 262-439-1894.

Teleflex is the home of Arrow®, Deknatel®, Hudson RCI®, LMA®, Pilling®, Rüsch®, UroLift® and Weck® - trusted brands united by a common sense of purpose.Teleflex, the Teleflex logo, Arrow, Deknatel, Hudson RCI, LMA, Pilling, Rüsch, UroLift and Weck are trademarks or registered trademarks of Teleflex Incorporated or its affiliates, in the U.S. and/or other countries.

© 2021Teleflex Incorporated. All rights reserved.

This job has expired.