Email Campaign Manager
Horizontal Talent

Job Info

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Description:

• Seeking an Email Campaign Manager to join our growing Corporate Email Marketing team.
• The Corporate Email Marketing team is responsible for creating and executing successful email marketing programs for our business line customers.
• The Email Campaign Manager will play a pivotal role in our email marketing efforts across the business.
• The successful candidate will be a self-starter who is detail oriented and data driven.
• We are seeking an experienced Salesforce Marketing Cloud (or similar ESP) expert who will build and deploy email campaigns in support of various business needs.
• This person will work directly with different Lines of Business to prioritize and execute email marketing campaigns.
• This person is highly organized and can prioritize in a fast-paced organization
• This role works closely with email solutions architects, business analysts and the platform leader.

EDUCATION REQUIRED: 

• Bachelor's Degree

Responsibilities include:

• Build and deployment of email marketing campaigns
• Helping to create and maintain an efficient process for campaign scheduling and deployment
• Ownership of the email campaign creation, testing and deployment process
• Campaign and benchmark reporting, insights and analysis
• Interaction and collaboration with business line partners including campaign-related communications
• Maintaining processes, procedures, and checklists
• Understanding and recommendations around email best practices and strategy

Preferred Skills/Experience

• Agency and Email strategy experience desired
• Knowledge of Internet development technologies (HTML, XML, Web Services, web development tools etc.)
• Knowledge of Email marketing principles, best practices, and strategy
• Ampscript Proficiency desired
• Hands-on experience with HTML, CSS and Adobe Creative Suite desired
• Familiarity with pulling Salesforce reports to generate sending lists
• Salesforce Marketing Cloud experience
• Ability to apply strategic marketing ideas to actual business objectives and goals
• Excellent organizational and project management skills
• Excellent verbal and written communication skills
• Knowledge of Microsoft Office programs
• Impeccable eye for detail
• Salesforce Marketing Cloud certification is desired

TOP 3 SKILLS:

• Knowledge of HTML, XML, and CSS
• Proven building and deploying emails through Salesforce Marketing Cloud
• Ampscript proficiency

This job has expired.