Director of Product Marketing
RELX

Job Info

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Responsibilities:

• Product & Customer Immersion: Quickly achieve product expertise and command of customer personas across segments and roles. Ensure team members are product evangelists.
• Market Research & Testing: Conduct market and customer research to gather data about target personas, positioning, messaging and creative. Develop strategic and extensive A/B tests based on learnings and to validate insights.
• Positioning & Messaging: Strengthen an existing foundation of strategic thinking and writing by developing value propositions, elevator pitches, use cases, competitive claims, and customer-facing messaging.
• Asset Development & Execution: Create marketing and sales enablement collateral, presentations and video as well as content such as white papers, case studies, articles and blog posts.
• Annual Planning: develop annual product marketing plan with input from Product teams and based on business segment priorities. Manage product marketing budget.
• Product Launches & Releases: Plan, communicate, and deliver product GTM and marketing assets, collaborating with segment marketing and sales enablement and managing stakeholder engagement.
• Data-driven reporting: report regularly on results of marketing campaigns through Google Analytics, Tableau, SFDC. Create dashboards to efficiently and concisely report on results. Leverage data to make decision and agilely pivot tactics.
• Product Campaigns: Manage, execute and report on successful digital campaigns and media plans complete with landing pages, social, email, paid ads, native articles, thought leadership, press coverage, etc., driving brand awareness and lead generation across segments.
• Prepare presentations to support business reviews
• Manage vendors to support campaigns: writers, creative teams, media outlets

Requirements:

• JD Preferred, BA/BS in marketing or related degree

• Exceptional writing skills a must, with demonstrated ability to turn customer insights into benefit driven value propositions and copy
• B2B experience required; legal industry experience a plus.
• Familiarity with agile marketing and product development cycles preferred.
• 5-8 years experience leading a team of marketing managers

LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120.

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