Director, Marketing PTSD Launch Lead
Otsuka Pharmaceutical

Job Info

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Job Description

The PTSD Indication Launch Lead will lead the commercialization of a major new indication for a flagship brand in the U.S. market. The core responsibility of this role is to deliver a successful launch that results in significant contribution to overall brand growth and lead commercial team members responsible for HCP/PME/Consumer marketing. This position will report to Senior Director/Brand Lead.

Key Responsibilities

• Overall strategic direction for the PTSD indication launch, execution, as well as managing performance post-launch
• Work closely with Senior Director/Brand Lead and key members of the base business to integrate the strategy with the base indications to ensure the maximal success of overall business
• Work closely on all strategic and tactical activities in close coordination and alignment with alliance partner
• Lead relevant team members responsible for HCP/PME/Consumer marketing to oversee the development of the HCP/Consumer PTSD strategy, promotional plans, and campaigns and set the promotional direction for brand and sales
• Collaborate with sales leadership to design sales force structure that supports successful indication launch and growth; provide a clear strategic direction to the field
• Lead other functional teams and strategic partners (e.g. agencies, alliance organizations) to ensure cooperation, shared responsibility in commercialization activities and ultimately in business performance
• Work with business analytics and market research to identify key insights and track and manage brand performance
• Oversee the development of pre-launch disease education/market-shaping initiatives across HCPs and consumers
• Develop a business case for a Direct to consumer campaign, working in close coordination with base business consumer lead, and, if positive, work towards relevant activities to ensure successful OPDP clearance

Qualifications

Required

• MBA or other relevant graduate or post-graduate degree
• 10+ years in marketing and/or selling pharmaceutical products
• Strong strategic skill sets including effectiveness in identifying and addressing major strategic challenges (e.g., competition) and the ability to navigate complex market environments
• Brand marketing experience, including identifying market and customer needs, building strategic and tactical plans and brand promotions
• Demonstrated ability to lead matrix teams and deliver strong results
• Strong influencing and negotiation skills
• Demonstrated business acumen
• Ability to respond effectively to multiple priorities and tight timelines
• Sense of urgency and adept at balancing short- and long-term priorities and manage multiple priorities effectively
• Alliance partnership experience
• Previous experience managing direct reports
• Up to 20% travel is required*, based upon business needs.
  * Currently no travel due to COVID-19

Preferred:

• Prior experience with successfully launching a brand (s) and/or an indication (s)
• Experience/knowledge of CNS Space

Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka.

Disclaimer: This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.

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