This position is responsible for Individual Medicare Advantage Go to Market solutions involving Sales and Marketing for Senior Health Services Individual business. Will work closely with the Retail Sales and Marketing Unit to better drive marketing and sales efforts on behalf of Senior Health Services, helping to craft key strategies that will inform the future of these activities. In addition, this role will also work closely with the Blue Cross Blue Shield Association to coordinate overall Medicare marketing efforts with "local" plan efforts supporting alignment of these activities. This role is critical to driving growth of the business and helping SHS close the competitive gap and remain an overall market share leader in this business.
Go to Market, Annual Marketing and Sales Readiness:
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