Digital Media Communications Specialist
Mindseeker Inc.

Job Info

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Introduction:
Mindseeker is looking for a Digital Media Communications Specialist to support a Federal client to communicate information about the agency activities, programs, results, and policies to engage the public, the private sector, and selected audiences including Congress, the news media, state and local governments, and other Federal agencies.

Major Duties and Responsibilities:

• Manages all official social media accounts, leads content strategy and planning, development, and deployment for those accounts in support of the agency's mission and programs, agency values, agency priorities and department's communications campaigns and strategies, and monitors those accounts for engagement opportunities.
• Provide strategic direction for use of social media at the agency, including identifying primary "focus platforms" and when to expand to new or other platforms where the agency will benefit from the most reach for its messages and the most engagement with its audiences.
• Develop content calendars at a consistent frequency (bi-weekly, monthly, etc.) in collaboration with stakeholders to ensure social posts and email marketing campaigns align with events and department communications campaigns.
• Prepare content-words, videos, photos, graphics-for social posts optimized for each priority social platform to ensure maximum engagement and reach.
• Prepare content-words, videos, photos, graphics-for email marketing campaigns optimized to ensure maximum open and click-through rates.
• Provide content creation assistance to the CEO and Deputy CEO on trips and at events with high social media engagement, including liaising with partnering organizations to align strategies and maximize reach and engagement.
• Create social media toolkits.
• Performs other related duties as assigned.

Required Qualifications:

• Bachelor's degree in related field.
• 5+ years of relevant experience.
• Extensive knowledge and understanding of digital marketing including SEO, Google AdWords, Google My Business, website content strategy and analytics, and social media marketing.
• Expertise in social media platforms (such as Facebook, Instagram, Twitter, and YouTube) with strong understanding of best practices, different types of messaging, paid campaigns, and analytics.

Work Environment:

• Work is primarily performed in an office setting.

Suitability Requirements:

• Employees must be able to pass a thorough background investigation, including credit check, prior to starting.

EEOC Statement:
Mindseeker provides equal employment opportunities to all applicants for employment and prohibits discrimination of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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