Digital Marketing Manager
Hargray Communications Group, Inc.

Job Info

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Hargray’ s Mission – To Envision and deliver customer delight

 

Are you the type of Digital Marketing Manager that is laser-focused on achieving sales and revenue goals?

 

Are you an expert in digital marketing tactics? 

Do you enjoy moving the bar higher and higher and breaking new records every quarter? 

If you answered yes to all the questions above, then this is the opportunity for you.

 

The Digital Marketing Manager will be responsible for the creation, planning, purchasing, scheduling, and execution of all digital and electronic marketing campaigns. This individual will develop a comprehensive digital media strategy that provides advertising support for traditional marketing tactics (direct mail, TV, radio, billboard, print) and also performs as a stand-alone tactic driving direct response and incremental sales-lift for consumer and local business sales channels.  The digital strategy will include, but is not limited to, paid online advertising, paid social advertising, retargeting services, email marketing, social media marketing, OTT services, email marketing, e-commerce, and marketing automation tactics.

 

Duties & Responsibilities:

 

• Expand sales channels by driving new prospective customers to Hargray via phone, web form, or e-commerce functions that otherwise aren’t reached with traditional media
• Develop a website traffic plan and create goals and benchmarks to meet sales goals
• Optimize website and social media channels for SEO as well as usability
• Analyze key metrics of website traffic and our social goals
• Partner with advertising and media specialists to increase digital marketing results
• Develop, evaluate and oversee the implementation of A/B testing protocols and procedures for all applicable digital channels
• Enhance and monitor social media engagement and integrate with other marketing tactics
• Oversee online listings as well as reputation management and monitoring services
• Generate monthly reports on our marketing campaign’s performance
• Provide creative and strategic thinking for new, more customer-friendly methods to deliver customer service, customer self-service functions
• Research, evaluate, create digital marketing plans, and present recommendations to the Director of Marketing and Senior Management for new media and/or digital media approaches.
• Manage art and copywriting professionals for digital assets (outsourcing where needed)

Minimum Qualifications:

 

• Bachelor’s Degree, or equivalent experience, in the related field and preferably industry
• 5 to 7 or more years’ experience in digital marketing or digital agency work
• Knowledge of and experience in digital marketing principals
• Google AdWords, Mobile, Shopping Certification preferred
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
• Google Tag Manager and pixel placement experience preferred
• Paid social campaign experience (Facebook, LinkedIn, Instagram, etc.) preferred
• CMS experience, especially Drupal, preferred
• Excellent oral and written communication skills
• Excellent computer skills, including Microsoft Excel and PowerPoint

 

 

EOE/ Disability

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