Digital Content Specialist
Northeast Wisconsin Technical College

Job Info

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We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design, and deliver solutions. We value the ability to serve students from a broad range of cultural heritages, socioeconomic backgrounds, genders, abilities, and orientations. Therefore, we seek applicants who demonstrate they understand the benefits of diversity in a higher education community. Consideration will be given to equity-minded individuals committed to collaborating with faculty, staff, administration, students, and community partners who are also committed to closing equity gaps. You belong here. See why you will love working at NWTC.

Department: College Advancement

Reports To: Manager, Marketing Communication

FLSA Status: Exempt

Salary Grade: B

Amount of Travel Required: One Day/Month - District

Positions Supervised: None

Workday Job Profile #JC100598

LOCATION: Green Bay

STANDARD HOURS: 40 hours per week. Typical hours Monday - Friday 8:00 am -5:00 pm; Flexibility required to include other evening and/or weekend hours, as necessary.

SALARY RANGE: $58,916 - $ 63,499.11 per year

*Salaries/Wages for all finalists (internal and external) will be based upon education, experiences, current wages, and internal equity.

POSITION SUMMARY

The Digital Content Specialist collaborates with the Marketing Communications team to develop and share the NWTC brand message through internal and external messaging platforms and digital channels. This position involves initiating and managing the research and writing of digital content and stories shared on behalf of the College, as well as building relationships and fostering a dialogue with faculty, staff, and students.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the functions identified in the job description.

Essential Functions Statement(s)

• Manage all official NWTC social media channels
  • Collaborate with the Marketing Communications team on content strategy and development
  • Actively monitor, engage, and build follower base on all platforms
  • Write content, research, edit, and manage photo/video content
  • Implement best practices for writing, designing, and delivering content based on channel
  • Track and report performance metrics
• Develop regular social media reports to monitor engagement, growth, and campaign performance.
• Manage paid social media advertising on multiple platforms, including budget management, ad copy, campaign setup, and performance analysis.
• Proactively plan and develop content to amplify NWTC messages and stories; cultivate content sources from within the College. Identify storytelling opportunities and help others develop and tell stories in alignment with the NWTC narrative, image, and brand.
• Manage digital and social media assets (including routine website maintenance); compile and analyze relevant metrics based on established strategic goals.
• Assist the senior content writer with writing development and execution as needed.
• Align content with College's strategic priorities creating cohesive content experiences, including messaging, voice, and tone across the customer journey and relevant to multiple cultural environments.
• Produce and share content and stories through multiple channels such as, but not limited to, blogs, podcasts, social media, etc.
• Stay current with digital trends, digital consumer behavior, and best practices in higher ed marketing.
• Manage and execute marketing emails in alignment with strategic marketing plan, including content development, tracking performance, and reporting.

Expect to work some evening and weekend hours and to be on call to respond to social media and reputation issues outside the College's work hours to meet customer needs.

POSITION QUALIFICATIONS

Competency Statement(s)

• Values - Demonstrate behaviors and action that support the College's values: Customer Focus, Everyone Has Worth, Passion and Inspiration, Collaboration, Emotional Intelligence, Results and Accountability, Valuing Talent and Well Being, and Ethics.
• Student Success - Demonstrate behaviors and actions that support student recruitment, retention, and student success initiatives.
• Diversity Oriented - Ability to work effectively with people regardless of their age, gender, race, ethnicity, religion, disability, socio-economic background, or job type.
• Communication, Oral - Ability to communicate effectively with others using the spoken word.
• Communication, Written - Ability to communicate in writing clearly and concisely.
• Creative - Ability to think in such a way as to produce a new concept or idea.
• Relationship Building - Ability to effectively build relationships with customers and co-workers.
• Goal Oriented Ability to focus on a goal and obtain a pre-determined result.
• Initiative - Ability to make decisions or take actions to solve a problem or reach a goal.
• Persuasive - Ability to influence others to change position or to adopt a specific point of view.
• Time Management - Ability to utilize the available time to organize and complete work within given deadlines.

SKILLS & ABILITIES

Education: Bachelor's Degree in Communications, Marketing, English, Journalism, or related field. Associate's degree and relevant working experience will be considered.

Experience: A minimum of two years related experience in writing role with preference in higher education, non-profits, or service-related industry.

Required Skills: Strong written and oral communication skills are required.

**An equivalent combination of education and experience may be considered.

Cultural Competence: Demonstrated commitment to diversity, equity, and inclusion and sensitivity to and understanding of a diverse community of college students, faculty, and staff.

*NWTC welcomes candidates who currently possess the desired skills and experience and are committed to learning and growing.

Computer Skills

Microsoft Office Suite, photo and video editing software, and social media management systems.

Must hold a valid driver's license and be insurable under the District's standard insurance policy terms.

PHYSICAL DEMANDS

Physical Demands

Lift/Carry

Stand

O (Occasionally)

Walk

O (Occasionally)

Sit

C (Constantly)

Handling / Fingering

C (Constantly)

Reach Outward

N (Not Applicable)

Reach Above Shoulder

N (Not Applicable)

Climb

N (Not Applicable)

Crawl

N (Not Applicable)

Squat or Kneel

N (Not Applicable)

Bend

N (Not Applicable)

10 lbs or less

O (Occasionally)

11-20 lbs

N (Not Applicable)

21-50 lbs

N (Not Applicable)

51-100 lbs

N (Not Applicable)

Over 100 lbs

N (Not Applicable)

Push/Pull

12 lbs or less

N (Not Applicable)

13-25 lbs

N (Not Applicable)

26-40 lbs

N (Not Applicable)

41-100 lbs

N (Not Applicable)

N (Not Applicable)

Activity is not applicable to this occupation.

O (Occasionally)

Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs/day)

F (Frequently)

Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs/day)

C (Constantly)

Occupation requires this activity more than 66% of the time (5.5+ hrs/day)

The College has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the College reserves the right to change this job description and/or assign tasks for the employee to perform, as the College may deem appropriate.

We strive to accommodate any individual who requires adjustments to ensure a fair and equal employment process. If you require specific accommodations during the application and/or screening process due to a disability or other reasons, please contact Talent and Culture at talentandculture@nwtc.edu or 920-498-6286.

Northeast Wisconsin Technical College does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Talent and Culture.

NWTC does not discriminate on the basis of political affiliation, age, race, creed, marital status, color, religion, sex (including sexual orientation, gender identity, and gender expression), national origin, disability, veteran status, genetic testing or other applicable legislated categories, ("each a protected class"). Inquiries regarding the College's nondiscrimination policies may be directed to the Vice President for Diversity, Equity, and Inclusion at (920) 498-6826 or equity@nwtc.edu.

This job has expired.