Content Creator
HelpSystems LLC

Job Info

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RELAXED WORK ENVIRONMENT, DEDICATED TEAM, & GROWING COMPANY

Content Creator

HelpSystems has an opportunity for a Content Creator. The Content Creator is responsible for delivering meaningful information to help customers and prospects evaluate a purchase. Working as part of a product line team as well as leading specified projects, this position requires excellent writing, time management, creativity, strategic planning, positioning, and collaboration.

Responsibilities:

• Plan, create, publish, and measure the success of content to support marketing initiatives, with a focus on digital content, including web copy, product marketing information, ad copy, landing pages, social media, blogs, guides, etc.
• Collaborate and execute on marketing content strategy (including SEM and SEO), positioning, and messaging.
• Grow website rankings, traffic, and conversions by producing new content and modifying existing content. This is done by collaborating with the marketing manager, campaign lead, and other team members to review established metrics and generate ideas.
• Ensure information we deliver is clear, concise, and helpful for customers and prospects as they get educated on technology. The content creator will work hand in hand with product experts, sales, and other marketers to produce the best possible content.
• Interview stakeholders and research potential topics for new content.
• Review, proof, and edit communication materials and presentations for accuracy and consistency of message.
• Load website content and corresponding meta data into website CMS. Identify areas for further cross-pollination or other backlinks to improve website rankings.
• Play a key role in developing and sticking to product line positioning and messaging that sets HelpSystems apart from competition.
• Other duties as assigned.

Job Requirements:

• A four-year degree is required. Journalism or Communications degree is preferred.
• Ability to work well individually and as part of a team, as well as with key stakeholders from other departments.
• Excellent verbal and written communication skills.
• Willingness to gain a strong technical understanding of HelpSystems products, markets, and competitors as needed for sales/marketing content.
• Ability to manage multiple marketing projects with varied deadlines in a fast-paced environment. Must be able to successfully self-manage their time and priorities.
• Ability to work both in a creative environment as well as a structured, process-driven one.
• Must be able to receive and incorporate project feedback from manager and team.
• High attention to detail.
• Ability to translate complex concepts into simple ones.
• Writing samples demonstrating effective brand-sensitive marketing communications required with resume submission.

Preferred Qualifications:

• 3-5 years of professional marketing copywriting experience, preferably B2B.
• Experience in editing and proofreading all types of copy.
• Demonstrated experience with SEO writing optimized content for websites.
• Experience with Drupal or other CMS.
• Experience working in cybersecurity or technology industry

HelpSystems is passionate about making life easier for modern organizations and improving the lives of our customers. As a seven-time Star Tribune Top Workplace we are dedicated to making our employees happy by offering great benefits, fun company culture, and transparency from our leadership team. When working at HelpSystems you will have the opportunity for an upbeat office environment with A LOT of perks, such as professional development, equity program, employee recognition programs, and more!

Check out our website to learn more about HelpSystems and apply by visiting our Careers page. We encourage you to check out our Glassdoor page as well.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.

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