Competitive Intelligence Manager
Wrike

Job Info

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Job Description

Overview

Wrike is a collaborative work management platform that unifies systems and transforms the way teams plan, manage, and complete work. Wrike has been recognized as one of the fastest growing companies in North America on Deloitte's Technology Fast 500™ list for the last six years and has been named Leader in the Forrester Wave™ report for Collaborative Work Management Tools for the Enterprise in 2016, 2018, and 2020.

We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!

About the Role

We're looking for a Competitive Intelligence (CI) Manager to accelerate and scale Wrike's competitive enablement efforts and support our global customer-facing organization. The CI manager will drive competitive story telling, positioning, content strategy to take an effective and impactful offense position right from the very first engagement with our brand. You will enable Wrike's sales teams to develop a competitive DNA that helps compete effectively in a hyper competitive marketplace. This involves powerful messaging, regular training, and deal support. You will also work closely with the product marketing and sales enablement teams and stakeholders across the business to develop and roll-out competitive programs, develop clear competitive differentiation, and other competitive response messaging. Additionally, the CI Manager will support and attend analyst briefings, prepare custom analyses for one-off customer requests and present updates to executives.

• A deep and sustained understanding of the evolving Collaborative Work Management market with a focus on translating industry trends into content and training that can be leveraged by Wrike and Citrix sales teams to educate prospects and decision makers.
• A deep understanding of the Wrike offering and competing and alternative offerings in the marketplace at a technical and strategic levels to develop effective messaging and positioning across all stages in the funnel
• Develop keen insights into the products and product strategies of Wrike's main competitors and deliver accurate, timely, unbiased and contextual analysis as a subject matter expert.
• Provide actionable sales tools, training, and consultative engagement to serve the needs of the field (battle cards, comparison tables, objection handling, presentations, etc.)
• Provide tangible marketing campaign support to serve the needs of the fields
• Utilize and further develop internal and external programs to gather competitive insights that drive our competitive response including Win/Loss interviews

About You

• Have 3+ years of product marketing, solution engineering, compete experience or a combination of all three
• 3+ years of experience with competitive research and developing a competitive response
• B2B software experience
• Technical background with an ability to evaluate and develop deep knowledge of SaaS technologies
• Good coaching skills to enable scalable competitive enablement
• History of productive collaboration with product and sales
• Strong storytelling skills delivering impactful messages through simple messages is a must
• Exceptional written and verbal communication skills
• Strong critical and analytical thinking skills
• Proven ability to lead and influence cross-functional teams
• Ability to travel 10-20% (mostly inter-office travel when needed)

About Us

Wrike is now part of Citrix.

Citrix is a cloud company that enables mobile workstyles. We create a continuum between work and life by allowing people to work whenever, wherever, and however they choose. Flexibility and collaboration is what we're all about.

Wrike is committed to creating and maintaining a diverse and inclusive space where our employees can thrive. We welcome all persons in to the Wrike family, embracing the diversity of racial and ethnic identity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, family status, disability, gender identity, Veteran status and any other protected status.

Wrike has a public-facing Recruiting Notice that has been drafted to meet applicable law and regulatory requirements (e.g., CCPA, GDPR, etc.). Our most up to date Recruiting Notice can be found here: www.wrike.com/security/recruiting.

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