Category Strategist, Holistic Advisor (Remote)
HersheyCareers

Hershey, Pennsylvania

Posted in Manufacturing and Production


This job has expired.

Job Info


Job Location: Hershey, PA

This position can also be remote.

Why Hershey?

Over more than a century, our iconic brands have been built on a foundation of community investment and connections between people around the world. Equally competitive and compassionate, we continue to build a legacy as we invest in the people and snacks of the future.

From the beginning, Milton Hershey believed that if you do good, you'll do well. By doing what we do best-from our delicious snacks to spreading goodness in our communities-we bring people together.

The spirit of creating human connections that motivated our founder 125 years ago remains the driving force that inspires our 18,000 employees today.

And while much has changed in America since the days of Milton Hershey, the power of building connections with those around us-from consumers and shareholders, to our partners and employees-remains vital to the future of our children, our communities, and our business.

What is Holistic Advisorship?

  • Holistic Advisory expands Category Management application to encompass all the experiences and engagement points of a retailer, requiring an expansion of skills in data management, advanced analytics, holistic shopper insights, & omnichannel marketing.

Why the ReSET Holistic Advisorship role?

We strive every day to be the trusted indispensable partner for our retailers and Hershey by providing strategic guidance and leadership to fuel category growth across the entire environment. This role is tasked to develop the process, influence action, and collaborate across a multitude of stakeholders for ReSET. In this role, you will use shopper insights and data as enablers to unlock the fundamentals to meet the needs of shoppers in a multi-dimensional environment. You are encouraged to think differently, embrace new ideas, and be agile.

We know our people are our competitive advantage and we empower them to be the unbiased category experts. We are a high-performing team that loves winning in a fast-paced environment, but never doing it alone. We thrive on a collaborative spirit; we are fiercely competitive in business and highly supportive of each other.

If you are fueled by results, intellectually curious, and want to get in on the ground floor of building the future of the retail experience - this is the role for you!

What You'll Do

  • Proactively identify marketplace opportunities which lead to category growth.
  • Partner to drive the strategic vision for Holistic capabilities within ReSET.
  • Leverage analytical tools such as Numerator, IRI, MasterCard APT, Alteryx, Tableau, SQL (Optional), and more.
  • Develop and manage projects that create the future of the category, including macro-space planning, feature implementations, merchandising standards and beyond.
  • Coordinate the timetables to ensure cohesive experiences and aligned merchandising strategies; ensure timely and accurate execution of physical & digital shelves.
  • Merge physical and digital strategies to ensure consistency in category execution across all fulfillment models.
  • Synthesize actionable insights using retailer data, internal/syndicated data sources, and shopper insights.
  • Establish yourself as a leading provider of category strategies and expertise, at Hershey and within your team.
  • Enhance cross-functional capabilities by working alongside counterparts in other areas of the Advisor team and cross-functionally partners.
  • Question the status-quo and continually challenge yourself and the team with what is possible.

What You'll Need to Succeed

  • Ability to thrive, and operate in ambiguous situations
  • Intellectual curiosity
  • Customer-first mindset
  • Impactful data-driven story telling experience
  • Strong communication skills
  • Strong collaborator
  • Strong problem-solving capabilities
  • Advanced analytic Skills
  • Project management and organizational skills
  • Technical skills to include syndicated and panel data sources, data analysis and visualization tools, Microsoft Office
  • Advanced understanding of Consumer/Shopper Behavior and Shopper Insight Strategies

Qualifications:

Education: Bachelor's Degree Required

Experience: This position requires previous Category Management and/or CPG Sales experience (approximately 5-7 years), advanced analytical skills, advanced understanding of consumer\shopper behavior and market research strategies, knowledge of consumer sales industry trends and complete working knowledge of the category management process.

Preferred:

  • Familiar with Digital Shelf fundamentals
  • Experience with influencing digital shelf

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans


This job has expired.

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