Location: Hershey, PA
Brand Manager is a key leadership position among Hershey's mighty portfolio of brands. Brand Managers are a part of a one- or two-manager brand team that manages a full-P&L and end-to end ownership. These roles have direct oversight of 1-3 Associate Brand Managers and report to a Brand Director.
The Brand Manager is responsible for translating the general strategic direction from senior management into a set of concrete strategies and plans. The job requires strategic skills, leadership, and a highly developed set of marketing and general management skills that can translate into successful sales, profit, and share results.
The Brand Manager role requires strong strategic skills and an ability to formulate the strategic direction for the business including all major marketing decisions on media, advertising, product, pricing, and other key programs that could affect the short and long-term profitability and share position. They must have a keen view of the external environment including a) general trends impacting the category & business b) competitive assessment and c) an understanding of both consumers and customers.
The Brand Manager must be a strong leader of people. He or she will need to coach and develop their direct reports. Also, they will play a leadership role throughout the organization in his or her coordination with other functional areas to ensure that the necessary actions occur in support of the brand. He or she will play a leadership role with outside marketing suppliers such as media and ad agencies.
He or she is accountable for the sales growth, financial health, and long-term development of each (and all) of these brands, delivering a true portfolio approach to this assignment. The Brand Manager must be very effective at:
Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:
Experience: Progression of successful accomplishments at levels of marketing management that lead to Marketing Manager to include typically at least 3 years as an Associate Brand Manager. Experience at Manager level preferred. Experience in a top-tier consumer products marketing company is preferred
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans
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