Associate Director, Consumer and Market Insights
Tyson Foods, Inc.

Job Info

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Job Details:

SUMMARY:
The Associate Director Marketing Analytics serves as a key strategic partner to the cross-functional team and oversees development and application of marketing analytics capabilities for Jimmy Dean base Jimmy Dean innovation and Backwall Innovation. He or she must be a forward thinker; challenging the status quo and leveraging syndicated data to support previously unidentified space and strategic decisions. He or she should assist in proactively evolving current measurement methodologies to enable teams to move more efficiently and effectively. This includes helping to lead development and execution of various measurement tools that are imperative to optimizing marketing spend and performance (e.g., Marketing Mix Price Pack Architecture Market Structure). He or she will be responsible for forecasting consumption on a monthly basis matching sales performance against the forecast monitoring internal shipments relative to the forecast model and providing due-tos to the business teams and leadership in order to understand drivers of performance relative to goals. He or she will work closely with Finance Sales Marketing and Operations to ensure forecast accuracy This individual must have comfort presenting strategic recommendations to GMs of the organization and be influential in sharing data-based brand strategy recommendations. He or she should consistently demonstrate proactivity holistic thinking strategic agility and leadership.

Essential Duties and Responsibilities:
The Associate Director of Strategic Marketing Analytics is responsible for providing a predictive and holistic understanding of sales performance for Jimmy Dean businesses supporting Backwall Innovation initiatives and forecasting and ensuring that consumer marketplace understanding is at the foundation of all brand strategy

This individual will lead and coach an Analytics Analyst. Specifically, the Associate Director will:

• Forecast consumption on a monthly basis matching sales performance against the forecast monitoring internal shipments relative to the forecast model and providing due-tos to the business teams and leadership in order to understand drivers of performance relative to goals
• Serve as consulting resource to Finance Marketing Sales Strategy Operations and other internal customers
• Assist in preparation of business unit marketing plans and long- and short-term strategies to drive business objectives
• Synthesize syndicated and marketplace learning across brands to draw conclusions that lead to specific actions to improve marketing productivity and overall business performance
• Lead projects that help to evolve measurement methodologies in order to enable teams to move more efficiently and effectively (e.g., Marketing Mix Price Pack Architecture Market Structure)
• Partner with Marketing and Sales to identify spending optimization opportunities based on ROI
• Manage and develop a professional direct report

REQUIREMENTS:

Education

• Bachelor's Degree in Marketing or related field required
• Master's Degree preferred

Experience

• 10 plus years of relevant experience
• Needs to either have worked on the client-side for 5 plus years or as a supplier on-site supporting a branded consumer-packaging-goods company for 5 plus years
• Experience with professional direct reports
• Food industry experience a plus

Computer Skills

• Strong technical skills (e.g., Excel)

Communication Skills

• Ability to communicate in a clear and concise manner both through written and verbal communication
• Distills complex analytics into actionable direction financial and growth impact for the category

Location:

Springdale, Arkansas (onsite)

Relocation Assistance Eligible:
No

Work Shift:

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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